Natasha Hoherchak
Natasha Hoherchak

Natasha Hoherchak

UX Designer & Researcher with a background in Cognitive Science and Computer Science from UC Berkeley. I design thoughtful, user-centered experiences.

Selected Work

Boutique Private Bank - Professional Loan Portal

UX Design Lead

Led the end-to-end redesign of a professional loan portal for a private bank, replacing an outdated platform that relied heavily on manual processes and phone calls. Kicked off with a discovery phase including voice-of-the-customer interviews and persona development, then drove the design from sitemaps and user flows through lo-fi wireframes to hi-fi prototypes.

Figma · Balsamiq · User Interviews · Design Sprints · User Story Mapping

Major Telecom - Streaming Service Website

UX Designer

Redesigned the marketing website for a major telecom's new streaming product launch. Conducted competitive landscape research, created lo-fi sketches through hi-fi mockups for both mobile and desktop, and established the brand color palette for the new product. Ran usability testing with real users to validate designs and delivered a fully clickable prototype presented to the client team.

Figma · InVision · Usability Testing · Prototyping · Brand Design

Public University - Data Reporting Platform

UX Design Lead

Designed a public-facing reporting website and an internal agency data-ingestion application with distinct supervisor and employee views for a state institution. Led a product discovery workshop covering personas, HMWs, and ideation, then ran prioritization sessions to scope features within a tight timeline. Delivered hi-fi mockups optimized for WordPress integration, custom iconography, and a clickable prototype the client used to demo to senior government stakeholders.

Figma · Sketch · Product Discovery · Personas · Hi-Fi Prototyping

AEME - Neurodivergent Job Portal

UX Design Lead & Project Manager

Designed a dual-sided job portal connecting neurodivergent job seekers with inclusive employers. Conducted user interviews with employers, neurodivergent job seekers, and caregivers to build personas and customer journeys. Led a product discovery workshop, created user flows for 8+ workflows, and delivered mid-fi mockups and a clickable prototype used to demo to funders.

Figma · FigJam · Miro · User Interviews · Service Blueprints · Prototyping

State Education System - Fraud Detection Platform

Product and UX Design Lead

Leading product design for a fraud mitigation and detection ecosystem within a large state education system. Driving the product vision across detection tooling, operational workflows, and stakeholder reporting. Overseeing a team of designers and SMEs through discovery, definition, and delivery.

Product Strategy · Cross-Functional Leadership · Figma · Workshop Facilitation

UI mockups cannot be shared publicly due to the sensitive nature of fraud detection work.